WHen one door closes…
In the winter of 2017, I lost my job. It might be the best thing that has ever happened to me. Over Christmas of that year, I was able to spend some extended quality time with my family. While on a walk with my Mom in our hometown of Unionville lightning struck.
The day after Christmas, Mom wanted to take me for a walk to where she grew up with her sisters. I remember the day because it was so cold that a walk would seem ridiculous to any right minded person. We walked the hilly Unionville Park and circled back to the center of town to take a look at her old house, originally bought by my grandparents in 1968. Not much had changed since Howard Curtis and Lila Nichols renovated the house. We turned to head back home and in front of the shop next door we saw “FOR LEASE” signs so we decided to take a peek.
I turned to Mom and said:
“That would make a perfect dress shop!”
We walked across the street to get a coffee and Mom told me how months earlier my Dad completed the renovations of what had been the Unionville Saddle Shop for decades. After calling to set up an appointment to tour the shop the next day I went home and drew the floor plan for what became the first sketch of the interior of my shop today.
I can honestly say, that moment changed my life forever. Three days later I signed a lease and was on my way back to Brooklyn to pack up my entire life into a Uhaul, cat included. Soon I was on my way back to my hometown to start the adventure that has become David Ferron Unionville Dress Shop.
From that day forward the shop has become a labor of love for everyone in my family. It is also an amazing watering hole for my friends, family, and other likeminded creatives to meet, laugh and talk about life.
I am extremely lucky to have a creative family who were able to support this crazy idea and tell me it was something that I needed to do. I often get asked how I feel about leaving everything I worked for in New York City to open up a little shop in a Philly suburb. I not only correct them, but I tell them that is the next step of pursuing my lifelong goal of creating a business that is relatable, personal, inclusive, and aware.
Fashion design is about creating work that is emotional, interesting, and beautiful. Location has nothing to do with it. In fact, I’ve found that people crave individuality where it is least expected.